geisha coffee

coffee

Description

Geisha is a very rare and exclusive coffee bean that retails for upwards of $50.┬áTrader Joe’s sold this special coffee as part of a limited run for just $20. My feeling was this was a pretty big price jump for a customer that might not be familiar with Geisha coffee–so the packaging had to be elevated. In concert with the printer I was able to make an ordinary can a bit more special by including an individual numbered seal, copper and gold foil hot stamp and sourcing a brushed cotton paper stock.

project details

  • art direction
  • product positioning
  • hand lettering and typography
  • illustration
  • design
  • printed label wrapped can