Award winning chef Albert Hall opened his first upscale restaurant in Tucson, Arizona and tasked me with developing his concept, Acacia, into something special. The identity took on a quiet understated approach in some cases using soft print techniques, such as emboss, to evoke the gentle spirit of the Acacia tree. In addition to developing advertisements, menu designs and other collateral – I was also tapped to assist in the production of the restaurant’s exterior signage.
